• Wall Street and marketers both cheer as Google adds AI to its advertising business

    2 days ago - By Business Insider

    Google this week provided details about new ad tools enhanced by artificial intelligence.
    The new ad formats are receiving kudos from marketers, as well as Wall Street analysts.
    Google's new ad tools, enhanced by artificial intelligence technology, are receiving positive reviews from marketers, as well as from Wall Street analysts.
    On Tuesday, Google provided details about the new formats that will roll out in coming months. These new ad formats are designed to offer more automation in respect to ad creation and measuring the effectiveness of those ads.
    They also will make it easier for...
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