• US TV advertisers will spend close to $20 billion in this year's upfronts

    7 days ago - By Business Insider

    TV networks are hoping for a return to normalcy after a turbulent 2020.
    Advertisers will spend $19.90 billion upfront in the 2021-2022 TV season, an increase of 7.6% over the previous cycle.
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    The following is a preview of one Media, Advertising, and Marketing report, the Upfront TV and Digital Video 2021. You can purchase this report here.
    For the 2021-2022 TV season, US upfront ad spending will bounce back to nearly...
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