• Coca-Cola bets on Kobe sports drink in fight with Gatorade

    3 monthes ago - By Reuters

    Coca-Cola Co is buying a minority stake in a sports drink brand backed by basketball star Kobe Bryant, it said on Tuesday, seeking to mount a stronger challenge to PepsiCo's Gatorade.
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  • Coca-Cola investing in sports drink maker BodyArmor

    3 monthes ago - By Boston Herald

    NEW YORK - Coca-Cola is buying a minority ownership stake in sports drink maker BodyArmor, for an undisclosed amount, marking the latest move by the world's biggest beverage maker to diversify its offerings. The Atlanta company said Tuesday the deal will allow it to increase its stake in BodyArmor. BodyArmor will get access to Coca-Cola's bottling system, which the companies say could increase distribution. Coca-Cola also makes the sports drink Powerade, while rival PepsiCo Inc. makes the more popular Gatorade.
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  • Coke buys stake in Kobe Bryant-backed BodyArmor

    Coke buys stake in Kobe Bryant-backed BodyArmor

    3 monthes ago - By New York Post

    Coca-Cola is buying a minority stake in a sports drink brand backed by basketball star Kobe Bryant, it said on Tuesday, seeking to mount a stronger challenge to PepsiCo's Gatorade. Coca-Cola's investment in BodyArmor - which will make it the brand's second largest shareholder - comes as its Powerade drink steadily cedes market share to...
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  • Coca-Cola investing in sports drink maker BodyArmor

    3 monthes ago - By The Seattle Times

    NEW YORK - Coca-Cola says it's buying a minority ownership stake in sports drink maker BodyArmor for an undisclosed amount, marking the latest move by the world's biggest beverage maker to diversify its offerings. The Atlanta company said Tuesday the deal will allow it to increase its stake in BodyArmor. BodyArmor will get access...
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  • Coca-Cola's Investment in BodyArmor Challenges Pepsi's Stranglehold on the Sports Drink Market

    3 monthes ago - By Fortune

    Coca-Cola is about to become the second-biggest investor in BodyArmor , the sports drink marketed as a healthier alternative to Gatorade and Powerade.
    Its acquisition of a minority stake would leave open the possibility of Coca-Cola taking full ownership later, and could give BodyArmor access to Coca-Cola's distribution network. The move is seen as a bid by Coca-Cola to challenge Pepsi's stranglehold on the sports drink market. Gatorade, which is owned by Pepsi , currently occupies three-quarters of the market. Coca-Cola's Powerade has the second-largest market share, and BodyArmor is...
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  • Coca-Cola picks up stake in Kobe Bryant sports drink

    3 monthes ago - By Reuters

    Coca-Cola Co is buying a minority stake in a sports drink brand backed by basketball star Kobe Bryant, it said on Tuesday, seeking to mount a stronger challenge to top energy drink Gatorade.
    Read more ...