• The CEO of guitar icon Fender says the company was looking into an abyss when the coronavirus hit - but now the company expects record 2020 sales

    9 days ago - By Business Insider

    Summary List Placement
    Fender CEO Andy Mooney didn't mince words when he told Business Insider how bad he thought things could get when the coronavirus pandemic forced the company to shut down US and Mexico manufacturing operations in March.
    "We were looking over the edge of an abyss," he said.
    Fender has been around for over 70 years and has endured plenty of ups and downs. Mooney has been running the guitar-making icon - famous for its Stratocaster and Telecaster electric models, as well as a host of legendary amplifiers - since 2015, after stints at Nike and the Walt Disney...
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