• Does Advertising Ruin Everything?

    Harvesting was perhaps the original U.S. industrial activity. Economic growth relied on the reliable conversion of plants and animals into salable products, like cotton and beef. But the 21st century's most successful industrialists, like Facebook and Google, harvest another commodity as abundant as wheat or crude oil. In the new industry, the fields are media and entertainment, the harvesters are advertisers, and the crop is attention. In his new book, The Attention Merchants , the Columbia University professor and writer Tim Wu traces the history of the advertising business from its...


    4 days ago - The Atlantic