• Facebook punks partners again; how publishers can fight back

    4 days ago - By Venture Beat

    Facebook was always going to screw over its media partners. We were fools for ever believing otherwise. Now that it may be happening , the media industry, particularly newspapers, will be forced to face the reality that the era of ad-driven media businesses is dead, and to think about what comes next.
    This is the reality: Facebook and Google have established a digital advertising duopoly. For 2017, eMarketer projected the two giants would control 63.1 percent of digital ad spending in the U.S., outstripping the original 60.4 precent the firm had previously predicted.
    When it comes to...
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