• Disney Is Using Its Stockpile of Blockbuster Franchises to Increase Ad Sales

    5 monthes ago - By Fortune

    Disney is using its stockpile of blockbuster franchises to boost advertisement sales.
    This week, characters from The Incredibles - which has a sequel out June 15 - will appear as part of a sweepstakes campaign with Clorox. It will be announced via promotional spots on Good Morning America , as well as other digital and social platforms. It's just one example of Disney's sweeping efforts to use its franchise characters to generate upfront ad sales.
    "We are starting to evolve how we expand engagement around premieres of these movies on our platforms," Rita Ferro, president of advertising...
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