• SXSW Stake Sold to Rolling Stone and Billboard Publisher

    26 days ago - By Pitchfork

    A co-founder of the Austin festival called Penske Media Corporation's 50% ownership a “lifeline”
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  • Penske Media buys big stake in SXSW in bid to save festival: report

    Penske Media buys big stake in SXSW in bid to save festival: report

    26 days ago - By New York Post

    Penske Media Corp. - the publisher of titles including Rolling Stone, Billboard and Variety - has struck a deal for a 50 percent stake in South by Southwest, according to a report on Sunday. The deal will give the popular Texas tech, movie and music festival a “lifeline” amid the coronavirus pandemic, The Wall Street...
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