Even New Retailers Say Brick-and-Mortar Isn't Dead
One year ago - By Fortune
The physical world still matters, even to brand-new commerce companies. Yes, many young retailers are building their businesses online, selling the majority of their goods over the web. But they're still using real-life sales tactics like face-to-face consultants and pop-up shops to bump up their brands and form a relationship with customers.
A trio of commerce company executives-including Nadia Boujarwah, cofounder of Dia & Co, a personal styling service for plus-size women, Rati Levesque, chief merchant of the RealReal, an online consignment marketplace for luxury goods, and Gregg...
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