• How Football is Becoming a Major Player for British Soft Power

    3 days ago - By Newsweek

    This article was originally published on The Conversation . Read the original article .
    The English Premier League recently signed its biggest deal outside of the U.K. Chinese electronics giant Suning has stumped up £560m for the television rights to broadcast its games to the growing legion of fans there. But it's not just the size of the agreement that's eye-catching. It's a double display of soft power at work: by both China and the U.K.
    A number of Chinese businesses started frenetically investing in football after China's president, Xi Jinping expressed a vision that his country...
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