Morgan Stanley thinks the tiny video tab on the Facebook app will help it steal TV ad dollars
One year ago - By Business Insider
Facebook has been testing the introduction of a dedicated video tab inside its mobile app among a select group of users over the past year - a move Morgan Stanley analysts predict will help the social network capture a greater share of the TV ad market.
The tab, which appears at the center of the bottom menu within Facebook's mobile app , opens up a video discovery hub, where users can view popular live videos from around the world and content from their friends.
It may seem like an iterative design change, but Morgan Stanley's analysts argue in a research note that it will position...
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